The following press release was issued today by BTX Technologies.

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BTX Media Contact:
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www.ingearpr.com/BTX/120724.zip

www.ingearpr.com/BTX/ResortsWorldNY.zip

For Immediate Release

BTX Goes All In at Resorts World Casino New York City, Providing Gefen Digital Signage Media Players With Wi-Fi™

Gefen Media Players Drive 40 Digital Menu Boards in Casino's Food Court and Aqueduct Buffet

HAWTHORNE, N.Y. — July 24, 2012 — BTX Technologies, a value-added distributor and manufacturer of interface, integration, and system products, today announced that the company has supplied 40 Gefen Digital Signage Media Players with Wi-Fi™ for use at the Resorts World Casino New York City. Purchased and installed by systems integrator The Integration Factory, the high-definition players are being used to deliver up-to-date dining information to digital menu boards located in the casino's food court and Aqueduct Buffet. 

Resorts World Casino New York City is the Big Apple's first casino. Adjacent to the Aqueduct Racetrack in South Ozone Park, Queens, the two-story property offers 4,468 video lottery terminals and 550 electronic table games. For hungry guests, the casino features 17 dining options, including a full food court and the 400-seat Aqueduct Buffet. 40 digital menu boards provide patrons with current information on the availability and pricing of breakfast, lunch, and dinner items. Each display features a Gefen media player mounted directly behind it, which is connected to the casino's food court network server. This allows Resorts World technicians to access all local players remotely with ease from the digital and A/V media office.

"When selecting a player for the digital menu boards at Resorts World Casino New York City, what we required was a truly ‘wash and wear' product, one that could be quickly installed and essentially forgotten," said Carlos Gonzalez, senior manager of business development at The Integration Factory. "With its Wi-Fi and networking capabilities, the Gefen Digital Signage Media Player with Wi-Fi fit the bill perfectly. All players have performed flawlessly since the installation, and the ability to update content quickly from a remote location has meant that the casino's busy employees have more time for other tasks."

"The Resorts World Casino installation provides a perfect example of how a basic digital signage media player can really enhance the user experience," said Hagai Gefen, president and CEO, Gefen. "We're thrilled that BTX was able to supply the players, because as a Master Digital Signage Distributor for Gefen, they can offer unparalleled support as Resorts World continues to move forward with implementing advanced A/V features throughout the casino."

Gefen's Digital Signage Player with Wi-Fi is a full-featured, high-definition media player providing a clean, seamless digital signage solution. The SMIL-compliant player is a LAN-based product, which supports 1080p full HD, one-line scrolling text, two-channel L/R audio, and calendar scheduling with more than ten preloaded templates to choose from. 

The all-metal enclosure features a passive cooling system. The product comes with 4 GB of built-in flash memory, while a securable compact flash card slot allows the addition of up to 16 GB of memory if needed — replacing the internal storage. Two integrated USB 2.0 ports provide connection to a keyboard and USB storage devices. Support for more than 20 different media formats provides a wide selection for content creation. A watchdog timer lets the product recover and resume playback after power and network disruptions. 

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About BTX Technologies Inc.
BTX manufactures and distributes the industry's finest interface and integration products for audio, video, security, digital signage, and many other applications. Providing its customers with value-added "Beyond Distribution" services, the company backs every product it sells with a rigorous in-house testing program and highly trained customer support team. The company has been certified as an InfoComm International® Sapphire Certified Audiovisual Solutions Provider® (CAVSP®) since 2007. In business since 1967, the company's products are available online at www.btx.com, by calling 800-666-0996, and from a selection of international distributors listed on the company's website.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.

ENDS