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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Turn Trade Show Leads Into Customers

You’ve returned from InfoComm with a fist full of leads…but what’s next? How do you keep these potential clients interested and engaged in order to turn those leads into customers? Trade show follow up can be an all-consuming process that you most likely don't have the time or resources to do as effectively as you would like. That’s why one of the most successful ways to foster those leads is through a marketing automation platform. Marketing automation is a software platform that automates repetitive, but necessary, tasks such as emails, social media, and other website actions, resulting in a consistent, timely, and accurate stream of communication to your customer base. Top companies all over the world use marketing automation to be more efficient and sell more, and are rewarded with increased efficiency and sales. With marketing automation, you can send prospects a series of emails and videos that are highly targeted and useful to them, enabling you to see which emails really work and what your prospects are interested in automatically.

With a marketing automation plan you can:

  • Automatically segment prospects based on their interests
  • Nurture prospects into sales-readiness
  • Identify what stage of the sales pipeline every prospect is in and what actions to next take
  • Ensure that you focus on the leads that are most prepared to buy
  • Alert you when someone wants a quote, demo, or sales call

PRODUCT SPOTLIGHT

Commercial Integrator
Middle Atlantic's Table Boxes
more

Corporate Tech Decisions
Biamp TesiraLUX
more

About Tech
DarbeeVision DVP-5000S Visual Presence Processor
more

Digital AV Magazine
Biamp TesiraLUX
more

IN THE NEWS

Hidden Wires
iPoint Explains IoT and Recurring Revenue Services
more

Commercial Integrator
Biamp Lists the 10 Things
You Need to Know About AVB/TSN
more

Residential Systems
iPoint Discusses Updates to iPoint Control
more

Technologies For Worship
LynTec Delivers AVL Control for Sandals Church
more

ON THE SHOW FLOOR

AV Nation
Chris Fitzsimmons Discusses Biamp's Move Into Video
more

rAVe
Joel Rollins and
Megan Knedler of
Middle Atlantic
more

rAVe
“The Tradeshow Minute”
With Revolabs' Randy Lee
more

rAVe
VITEC Shows MGW
Premium Encoder
and Decoder
more

AWARD WINNERS

Sound & Video Contractor
Best of Show

Biamp TesiraLUX

AV Technology
Best of Show
Biamp Devio,
BenQ LU9715,
X2O Media Connected
Desktop

Commercial Integrator
BEST Award
BenQ RP750 and LU9715,
Middle Atlantic Hub

SCN InfoComm 2016 Installation Products Award
Biamp Devio,
Middle Atlantic Hub,
X2O Media Connected
Desktop

 

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at  veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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