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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Turning the Customer Experience Into an Effective Marketing Tool

Sure, Twitter campaigns are trendy, and viral videos can be fun. But according to Forbes.com, the number one trend driving marketing in 2017 will be an increased focus on the customer experience.

While it seems obvious that the customer should come first, that hasn’t always been the case. Now companies — or, more specifically, their marketing departments — are reevaluating the customer experience as a powerful new marketing tool.

With each positive customer experience, a company has yet another opportunity to build customer loyalty, while branding its products, and reinforcing its marketing messaging. Customers who feel a connection to a company are more likely to become return customers. There are a plenty of competitors out there vying for their business, so implementing and ensuring a positive customer experience every time will help to retain a loyal customer base.

So where to start? First, Forbes.com recommends encouraging all employees across the board to make customer service their individual mission. Dub each one a “brand ambassador.” This creates a feeling of accountability that can organically lead to improved job satisfaction and productivity. Next, let the customer lead the experience. After all, it’s that customer who is using your product in a real-life situation; therefore, it is imperative to receive their feedback. By building a customer-centric organization, companies learn directly from the audience they serve. With that feedback and knowledge they can then confidently develop just the right marketing programs to address their customers’ needs and improve the customer experience.

THOUGHT LEADERSHIP AND APPLICATION STORIES

Electronic House
Little Rock Condo Gets Automated With Cutting-Edge RTI Control System
more

Government Video
Pittsburgh Renovates Historic Municipal Building With
Biamp’s Tesira AVB Network
more

Mondo.dr
The Bridge Christian Church Makes Streaming a Reality
With VITEC
more

Installation
Revolabs’ Tim Root Chimes in on the Role of a DSP in Conferencing
more

IN THE NEWS

inAVate
Middle Atlantic Now a Voting Member for the UL 2416 Standard Technical Panel
more

European Custom Installer
RTI Introduces New Driver for MuxLab's AV Over IP
Solutions
more

AVNetwork
Biamp Strengthens Product Service, Support With New Promotions
more

Technology Integrator
iPoint Control Dials up Productivity With Full Google Calendar Integration
more

PRODUCT SPOTLIGHTS

Sound & Video Contractor
Biamp Introduces New Power Audio Amplifier
more

Digital Trends
Featured: New BenQ ZOWIE XL2540 Monitor
more

CEPro
Check Out RTI’s KX10 Touch Panel in the 2016 Ultimate Product Guide
more

Commercial Integrator
28 Products That Redefine Meeting Spaces: Biamp’s Devio and Oreno; Revolabs Executive Elite
more

AWARDS, REVIEWS, AND GIFT GUIDES

Worship Facilities
VITEC Wins 2016 Solomon Award for Best Design and Installation of AVL System
more

Secrets of Home Theater &
High Fidelity

BenQ HT6050 DLP Projector Review
more

The Verge
The BenQ HT2050 Projector
Is Perfect for Your Next
Movie Night
more

Engadget
BenQ’s HT2050 Projector:
The Perfect Gift for the
Movie Buff
more

UPCOMING EVENTS

CES
Jan. 5-8
Las Vegas
more

ISE 2017
Feb. 7-10
Amsterdam
more

 

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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