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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Re-Evaluate Your Content

Welcome to the new year. Now is a great time to set new goals around your content. You can start by taking time to read over your brand messaging and look for new ways to refresh your content.

In today’s always-connected environment, customers are increasingly distracted by the constant flow of information, giving you less time to grab their attention and engage them around your product. You want to be sure your content is written concisely and effectively — delivering the key information they need right out of the gate. This doesn’t mean giving them a rundown of a spec sheet. While spec sheets provide critical product information and requirements, they rarely tell the full story behind your product. And your story is the best part to establishing a connection with your customer.

The other problem we often see is lack of differentiating detail. In today’s SEO-friendly world it can be easy to fall back on overused buzzwords — IoT, cloud-enabled, ecosystem, innovative, platform, automate, converged, just to name a few — without ever describing how these features solve the common challenges your customers face. When you tell your story and why it matters, you give your customers valuable, high-quality content that immediately answers their questions and zeroes in on why your product stands out. Done right, it can set the tone for your customer relationships and help achieve new growth — which is undoubtedly the first goal on your 2017 list.

THOUGHT LEADERS

AV Technology
Getting Smart: Planning for Integrated Building Tech – Biamp Chimes In
more

InBroadcast
VITEC on Media Signage Solutions and IPTV in Multipurpose Venues
more

rAVe
AV Insider Episode 95:
Wisdom Audio – Audio
Without Compromise
more

Benny Migs Photo
Photographer Benny Migs Shares His Thoughts on the BenQ PD2700Q Monitor
more

IN THE NEWS

AVNation
RTI to Celebrate 25 Years of Innovation at ISE 2017
more

Creative Planet Network
Biamp Systems Addresses Network Challenges at 2017 BICSI Winter Conference & Exhibition
more

TWICE
BenQ Helps Solve Classroom Challenges With New Solutions at TCEA 2017
more

Telecom Reseller
Revolabs to Present Session for Technology Managers of Higher Education at ISE 2017
more

HOT NEW PRODUCTS

AVNetwork
Revolabs to Showcase
Leading Range of Communication and Conferencing Solutions
at ISE 2017
more

CEPro Europe
Wisdom Audio to Demonstrate Sage Series Superbars at
ISE 2017
more

Digital Trends
BenQ’s Latest Designer Monitors Target Graphic
Artists and CAD/CAM Professionals
more

HomeToys
Middle Atlantic Steps Up Universal Control for AV Applications
more

AWARD WINNERS

2017 Mark of Excellence Disruptor Award Winner
Middle Atlantic's DC Power Distribution Recognized for Power Innovation
more

2017 Dealerscope IMPACT Award Winner
Gaming: Accessories —
ZOWIE VITAL Audio
System for eSports
more

2017 Dealerscope IMPACT Award Winner
Gaming: Keyboards —
ZOWIE Celeritas
Mechanical Keyboard
more

2017 Dealerscope IMPACT Award Winner
Video: Projectors — BenQ HT6050 Home Theater Projector
more

UPCOMING EVENTS

InGear will be at ISE and would welcome an opportunity to meet with you for a no obligation consultation about your
marketing plans for 2017, as well as map out how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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