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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.
TIP OF THE MONTH
Re-Evaluate Your Content
Welcome to the new year. Now is a great time to set new goals around your content. You can start by taking time to read over your brand messaging and look for new ways to refresh your content.
In today’s always-connected environment, customers are increasingly distracted by the constant flow of information, giving you less time to grab their attention and engage them around your product. You want to be sure your content is written concisely and effectively — delivering the key information they need right out of the gate. This doesn’t mean giving them a rundown of a spec sheet. While spec sheets provide critical product information and requirements, they rarely tell the full story behind your product. And your story is the best part to establishing a connection with your customer.
The other problem we often see is lack of differentiating detail. In today’s SEO-friendly world it can be easy to fall back on overused buzzwords — IoT, cloud-enabled, ecosystem, innovative, platform, automate, converged, just to name a few — without ever describing how these features solve the common challenges your customers face. When you tell your story and why it matters, you give your customers valuable, high-quality content that immediately answers their questions and zeroes in on why your product stands out. Done right, it can set the tone for your customer relationships and help achieve new growth — which is undoubtedly the first goal on your 2017 list.
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AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd,
please email InGear President, Veronica Esbona, at firstname.lastname@example.org, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.
Media Relations • Content Marketing • Social Media Strategy • Brand Development