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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Pushing the Boat Out — Five Tips for Launching a Product at InfoComm 2017

It’s April, and InfoComm looms large on the horizon. It’s prom for the pro/AV community, and everyone is getting ready to debut new products. Every company has put blood, sweat, and tears into every new solution, weathering delays, rebrands, and a million other details until the final product is ready to go. Now it’s time for the new product's grand entrance. What’s the best way to make that big splash at the show?

Every trade pub is going to have two to three InfoComm issues — most likely, a preview, at-show, and/or a wrap-up edition — each with their own unique requirements, deadlines, and restrictions. Your goal should be to get your product as much ink (or pixels, depending on format) as possible in as many places as you can.

Here are five quick tips that will position your product to get the attention it deserves at the big show.

  1. Organize your files — Your product may be the most revolutionary solution in a decade, but it doesn’t matter if you don’t have high-res photos, spec sheets, and press material ready to send out. Make sure your product roadmap takes this into account.

  2. Plan for deadlines — Always, always, always plan ahead. Look at the editorial calendars for the current and past year to see when magazines tend to drop, with special attention paid to lead times. Some pubs expect material up to 120 days in advance.

  3. Advertise — Organic content is always the goal, but a solidly produced banner or print ad in a key publication is equally useful. If the goal is to get that product in front of as many eyeballs as possible, consider spending a little of your ad budget.

  4. Don’t Dis the Daily — A sure-fire way to get booth traffic is the InfoComm Daily. It’s free, it’s huge, and it works. The InfoComm Daily is a valuable, collective editorial culmination of all of the products and services that everyone has been working toward all year, and everybody reads it. Don’t believe us? Start noticing who’s perusing the issue between sessions and walking around with an issue tucked under their arm. You’ll probably lose count.

  5. Get Help — As if inventing a product wasn’t hard enough, now you’ve got to spend hours a day contacting editors and submitting info. You can choose to shoulder that burden in-house, or hire a savvy agency like InGear that knows the ins and outs of tradeshow season. Let us help you push the boat out and grow your visibility in the market.

THOUGHT LEADERS

Telecom Reseller
Revolabs’ Randy Lee
Talks About the New
Yamaha CS-700
more

AV Technology
Biamp’s John Urban
Addresses the Net and Reducing Headaches With AVB/TSN
more

Residential Systems
iPoint’s Brian Good Shares
the Top Five Ways to Master Business Performance
more

Security Sales & Integration
Middle Atlantic’s Scott Lowder on Power Innovations for Integrators
more

MOVERS & SHAKERS

AV Magazine
Revolabs Appoints Yamaha’s Mick Kamihara as CEO
more

InAVate
Biamp Appoints Director of Business Development
more

AV Network
Michael Fitch Appointed Vice President of Sales for the Americas at Revolabs
more

AVNation
Arnaud Barre and Thomas Mills Will Lead Biamp’s Western Europe and Asia Presence
more

IN THE NEWS

Residential Systems
Wisdom Audio Announces
2017 Dealer Trainer
Academy Dates
more

Sound & Video Contractor
VITEC IPTV Sports Venue Solution Delivers at
Golden 1 Center
more

Church Production
LynTec — LED Panels: Are They Right for Your Church?
more

rAVepubs
Roadify Transit Announces Distribution and Technology Relationships With Leading Digital Signage Companies
more

HOT PRODUCTS AND REVIEWS

PCMag
BenQ PD3200U 32" Ultra
HD Monitor Review
more

VideoEdge
ZOWIE Announces Special Edition EC Series Mice
more

Commercial Integrator
Middle Atlantic VWM
Wall Mount Platform
Makes Installs Easier
more

WiFiHiFi
BenQ Ships Industry's First Color-Critical Monitor With Single-Cable USB-C Connectivity
more

AWARD WINNERS

TMCnet
2017 Unified Communications Product of the Year Award
Revolabs Yamaha CS-700
more

Lifewire
The 7 Best 4K and 1080P Projectors to Buy in 2017
BenQ CH100 and HT2150ST
more

Electronic House
Best Home Automation Systems of 2017 — Universal Remotes & User Interfaces
RTI CX10
more

Tom’s Hardware
Editor’s Choice
BenQ PD3200U 32"
Ultra HD Monitor
more

UPCOMING EVENTS

InfoComm 2017
June 14-16
Orlando, Florida
more

InGear will be at InfoComm and would welcome an opportunity to meet with you for a no-obligation consultation
about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

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