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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

5 Ways to Catch an Editor’s Eye With Your Content

InfoComm is fast approaching and never has your new product been more relevant in the media. But when you’re drumming up product content for the press, resist the urge to just rehash your spec sheet. While spec sheets are a fast way to distribute key technical details, they rarely tell the full story behind the innovation that separates your product from the competition. Don’t know where to begin? Here are five content ideas that are sure to grab headlines:

  1. Show why it Matters: Paint a picture of the problem facing your customers and the R&D that your company went through to create a solution that perfectly solved it. Your content should answer: Why was the product created, and how does it solve the problem? This puts the feature set in context. It also gives your company a voice as an expert on a topic should a publication decide to explore it more in-depth later.

  2. Industry Firsts: Faster, brighter, higher — anything that is considered an industry first is timely and relevant. Tell how your product breached a barrier and why it’s important. This is the meat of the story that adds validity and interest to your claim.

  3. Application Trends: Unified communications and collaboration are at the forefront of the industry, and people want to learn more about the solutions that can make the experience more seamless. Tell not only how your product is helping on the near end but the far end as well, bringing remote audiences together like never before — increasing engagement, sense of community, and productivity.

  4. The Network: AV/IT convergence still looms large. We’re seeing it more and more in exciting new ways — IoT, networking standards, interoperability, and sensor technology, to name a few. Editors want to know how your product is leveraging network technology to solve challenges and making the AV ecosystem stronger. How does your product ease installation, reduce the burden of monitoring on AV tech and IT staff, or automate workflows for a smarter, more intelligent environment? The network is a gold mine of content that can help position your product and company as a front runner.

  5. Installations: If your product was successfully deployed, editors want to know about it. What’s more, they want to see it too. A write-up giving the project’s background, challenges, solution, and results gives them a real-world picture of the types of problems your solution answers and is a gateway to bigger conversations — and possibly feature spreads. Just make sure the user and integrator have agreed to share the details and that a professional photographer has captured the installation in all its AV glory.

THOUGHT LEADERS

AV Technology
PoV: The AV Network or the Network — Biamp’s Zach Snook Shares His Thoughts
more

SCN
A Higher Efficiency: Q&A
With VITEC’s Eli Garten
more

Residential Systems
Middle Atlantic’s Jay Franetovich Shares
the Top 5 Reminders for Effective Rack Builds
more

Convergent AV
The AV Life — Congratulations to Biamp's Bill Nattress, InfoComm's CTS Holder
of the Year
more

CASE STUDIES & REVIEWS

Sound & Video
Contractor

BenQ Interactive Display at
the Castleberry Independent School District
more

CommsTrader
Revolabs FLX UC 1500 Conferencing Tool Review
more

Sound & Vision
BenQ HT1070 Review — Projector Is S&V’s Top Pick
more

Sound & Video Contractor
Boston University School of Law Outfitted With Biamp’s Tesira Platform
more

NEWS STORIES

The New York Times
How a Projector Can
Substitute for a TV Set, Featuring the BenQ HT2050 Home Theater Projector
more

AVNetwork
Middle Atlantic Strengthens Sales Management Team
more

Broadcasting & Cable
LynTec Brings Innovative Power Control to the Rack
more

TWICE
Just Add Power Builds Upon Systems Approach With Third-Generation Ultra HD Over IP Video Distribution Platform
more

INFOCOMM SPOTLIGHTS

Connected Home
Just Add Power Re-Imagines Video Distribution
more

rAVe
VITEC Leads Streaming
Market Innovation
more

Commercial Integrator
Revolabs, Yamaha to Show AVB, VoIP, and Bluetooth Unified Communication Systems
more

Digital Signage Connection
BenQ to Showcase Laser Projectors, Interactive Flat Panels, Digital Signage Solutions, and Google Jamboard
more

AWARD WINNERS

Electronic House
Award-Winning Products for Your Home Cinema System: A/V Racks & Rack Accessories — Middle Atlantic's Proximity Series In-Wall Box
more

Sound & Video Contractor:
VITEC Wins NewBay's Best of Show Award at NAB
more

Installation
Install Awards 2017:
RTI Dealer Lairds of Troon Shortlisted as a Finalist for
Best Hospitality Project
more

Systems Contractor News
Middle Atlantic Takes Platinum Stellar Service 2017 Award for Best Website Dealer Portal
more

UPCOMING EVENTS

InfoComm 2017
June 14-16
Orlando, Florida
more

CEDIA 2017
September 7-9
San Diego, California
more

InGear will be at InfoComm and CEDIA, and would welcome an opportunity to meet with you for a no-obligation consultation
about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 965-629-3302. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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