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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.
TIP OF THE MONTH
Becoming a Storyteller
What does it mean to be a storyteller? Simply put, it’s about engaging your audience by offering your own valuable perspective. Press releases are really important for getting the news out in a clear and straightforward manner. But in the face of ever-decreasing attention spans, how do you share your news in the most compelling manner to grab the attention of your audience? You become a storyteller.
Your audience wants news about your product. They also want to know how it’s going to help make their customers’ lives easier. Integrating these together will help you quickly gain and keep the attention of readers, allowing you to tell stories that matter to your customers.
As you develop your storytelling campaigns, remember to take a story-driven approach to delivering the product information a customer wants. Dry product stats will only get you so far. Likewise, a story with no concrete product information included will leave your customers feeling good, but to what end? Share your product stories with a two-fold approach: Help the customer learn about your product, and help them understand how it will improve their own lives.
InGear is here to help you craft the stories that will have the most impact on your customers. Talk to us today to see how we can accomplish this for you.
InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.
AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President Veronica Esbona at email@example.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.
Media Relations • Content Marketing • Social Media Strategy • Brand Development