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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.

TIP OF THE MONTH

Becoming a Storyteller

What does it mean to be a storyteller? Simply put, it’s about engaging your audience by offering your own valuable perspective. Press releases are really important for getting the news out in a clear and straightforward manner. But in the face of ever-decreasing attention spans, how do you share your news in the most compelling manner to grab the attention of your audience? You become a storyteller.

Your audience wants news about your product. They also want to know how it’s going to help make their customers’ lives easier. Integrating these together will help you quickly gain and keep the attention of readers, allowing you to tell stories that matter to your customers.

As you develop your storytelling campaigns, remember to take a story-driven approach to delivering the product information a customer wants. Dry product stats will only get you so far. Likewise, a story with no concrete product information included will leave your customers feeling good, but to what end? Share your product stories with a two-fold approach: Help the customer learn about your product, and help them understand how it will improve their own lives.

InGear is here to help you craft the stories that will have the most impact on your customers. Talk to us today to see how we can accomplish this for you.

AWARDS


CE Pro
Biamp, Just Add Power, and Luxul Win Top New Technology Awards at ISE 2018
more

Installation
Middle Atlantic Takes Home Best of Show Award at
ISE 2018
more

InAVate
Biamp Honored With 2018 InAVation Award
more

THOUGHT LEADERSHIP


AV Technology
Revolabs’ Motoaki Nishiwaki Discusses Improving Company Communication Methods
more

rAVe
AV Insider — Episode 122: LynTec’s Mark Bishop Talks Electrical Automation
Switching Panels
more

audioXpress
Luc Guillaume of Wisdom Audio Compares Line Source and Point Source Speakers
more

CASE STUDIES


CE Pro
RTI Delivers "Wow" Factor for Luxury Vacation Home
more

Residential Systems
Just Add Power Adds Latest Video Distribution Capabilities to Australian Luxury Apartment
more

Commercial Integrator
Portland's Maletis Beverage Drinks in Tech Overhaul Featuring Luxul
more

CLIENT HIGHLIGHTS


ISE Daily
ISE Newcomers VITEC Break Into Digital Signage
more

Technology Integrator
Middle Atlantic Solves High-Density Cabling Challenges With Wider Wall Rack
more

Digital Trends
BenQ HT2550 4K UHD HDR Projector Review
more

UPCOMING EVENTS


NAB Show 2018
April 9-12
Las Vegas, Nevada
more

ISC West 2018
April 11-13
Las Vegas, Nevada
more

InfComm 2018
June 6-8
Las Vegas, Nevada
more

InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President Veronica Esbona at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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