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Welcome to the monthly edition of AV_Buzz — a collection of curated news you can use from InGear.


Is Your Press Release Compelling Enough for InfoComm?
5 Tips for Building Your Show Press Releases

The days are ticking down to InfoComm. Between now and the first day of the show, you’ll see an endless stream of press releases announcing new products. A press release is one of the best tools for publicizing your product innovation before the big show, but to get the traction you want at InfoComm, it needs to be compelling. It needs to pull readers to your booth so they can see first-hand how you’re redefining the AV experience.

Here’s how to make your press release work harder at InfoComm:

  1. Jazz up your press release headline. While you do have to cover your informational bases in the body of your press release, there’s a bit of creative license for the headline. Is your solution an industry first? Does it solve an industry-wide problem or transform the installation experience through intelligent, well-designed innovation? Let it lead in the headline and captivate those eager eyeballs.

  2. Don’t skip the relevant information. Your customers are constantly making buying decisions. They want to know if your solution will meet their installation requirements, so be sure to cover the basics.

  3. Tell why your product matters to your customer. Does it do something differently than the industry norm? Make life easier for the integrator or IT? Redefine the user experience? Detailing why your product matters helps tell a story that specifications alone can't convey to customers.

  4. Build additional value into your release with education. Invest in researching and writing a whitepaper that highlights your subject matter expertise and complements the press release. If your customers know your company as a source of education, they’ll keep coming back to see how you’re driving new trends.

  5. Don’t put everything into a press release. Think of editors as museum curators. Editors are hit with hundreds of press releases before InfoComm and they’re looking for the best, most newsworthy items. If you’re toeing that line, ask your marketing team for the best approach to handling your news, such as a preview press release that compiles everything you’ll be showcasing at InfoComm and saves hotter product announcements for their own release.

We know there’s a lot of work that goes into making InfoComm successful, but it requires a well-executed strategy. Let InGear help craft content that puts your company on the map for InfoComm.


Sound & Video Contractor
VITEC Wins NAB Best of Show

CE Pro
Luxul and RTI Win CE Quest
for Quality Awardsmore

Middle Atlantic Wins Two
Stellar Service Awards


AV Nation
Taft Stricklin of Just Add Power on AV Nation’s ResiWeek

Security Sales & Integration
Scott Lowder of Middle Atlantic Talks Security and Power

AV Network
Middle Atlantic’s Megan Knedler Explains How to Pack a Punch Into Your Huddle Room


Worship AVL
LynTec Provides Power Control in Guatemala’s Casa de Dios

Sound & Video Contractor
Biamp Delivers Flexible Technology for Improved Corporate Transparency

Residential Systems
RTI Control and Automation Puts the Lux in Luxury Coaches


Projector Reviews
BenQ HT2550 Projector Review

AV Network
J+P Adds Rackmount Transmitter to 3G Ultra HD Over IP Ecosystem

Reviewed: The All-in-One Yamaha/Revolabs CS-700 Video Conferencing Solution


InfoComm 2018
June 6-8
Las Vegas, Nevada

CEDIA Expo 2018
September 4-7
San Diego, California

LDI 2018
October 15-21
Las Vegas, Nevada

InGear will be at all of these events, and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

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