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Welcome to the monthly edition of AV_Buzz — a collection of curated audio video industry and consumer technology news you can use from InGear.

TIP OF THE MONTH

Build Your Experience Economy
By Jessaca Gutierrez, Content Creation Specialist

Experience Economy, a concept first published in an article by authors B. Joseph Pine II and James H. Gilmore 20 years ago, concludes that when businesses orchestrate memorable events for their customers, the memory of the event becomes the “product” of the company. Today the Experience Economy is more than a concept, it’s a way of doing business for many companies aiming to retain a loyal customer base.

What does Experience Economy entail? It means providing a personalized solution that is customized exactly to your customer‘s needs at precisely the right time.

What is the result of such an experience? Emotionally connected customers who are more deeply invested in their relationships with brands to which they are loyal. This is because they have experienced something so memorable and personalized to them that the relationship goes beyond the actual products that companies are selling.

For example, in the early 2000s, when Nike was being dogged by cheaper competition, rather than slashing prices to keep market share, they turned to the Experience Economy model. The company created Nike+, a digital platform that focused on improving the athletic performance of its customers. They then took that experience a step further (pun intended) and built a sensor into their shoes to track one’s fitness activity. By creating this engaging and specific experience that fit their customer base, Nike not only stayed true to its brand but also created a significant competitive advantage by focusing on customers’ needs and designing breakthrough experiences.

Thus, according to Forbes, decades of economic evolution have pushed companies to realize that they should build Experience Economy into their business strategy. This strategy encourages companies to create experiences that are personal and memorable. But most importantly, it can help to acquire and retain clients and customers as well as recruit top talent.

The Experience Economy is also part of your overall marketing strategy. Every piece of content, from press releases to deep thought leadership pieces, should reflect an overarching message of how you solve your customers’ needs and create the best brand experience. If you want to add another layer to your Experience Economy, InGear is here to help.

THOUGHT LEADERSHIP


Commercial Integrator
BenQ's Bob Wudeck Discusses the Advantages of Laser Projectors
more

rAVe
Rise Up and Roam With Luxul's Jeff Curtis and Josh Thurman
more

Convergent AV
Middle Atlantic Products' Kalee Luke Talks Technical Furniture and DC Power Distribution
more

CASE STUDIES


TechDecisions
Bottled Blonde Dallas Relies on Just Add Power and Luxul for AV Infrastructure
more

Tech & Learning
BenQ Transforms Learning for Portsmouth Public Schools
more

Stage Directions
LynTec Provides Power and Control for the Hill School
more

CLIENT NEWS


Multichannel News
The Late Show with Stephen Colbert Selects Bannister Lake to Integrate Live Data-Driven Graphics
more

TV Technology
VITEC Acquires Telairity to Strengthen Presence in Broadcast Market
more

AVNetwork
RTI Now Ships Miravue VIP-1 Video-Over-IP System
more

AWARDS


School Planning & Management
2018 New Product Award
BenQ RM7501K Interactive Flat Panel
more

Sound & Video Contractor
2018 Innovative Product Awards
Biamp, RTI, Just Add Power, Yamaha Unified Communications
more

Systems Contractor News
2018 Product of the Year
Yamaha Unified Communications and Just Add Power
more

AND EVEN MORE AWARDS!


Worship Facilities
New Product Award
BenQ LU951ST Blue Core Short-Throw Laser Projector
more

Tech & Learning
Awards of Excellence Finalist
HoverCam Pilot 3
more

Portland Business Journal
2018 Corporate Philanthropy Award
Biamp
more

UPCOMING EVENTS


CES 2019
Jan. 8-11
Las Vegas, Nevada
more

ISE 2019
Feb. 5-8
Amsterdam, Netherlands
more

2019 NAB Show
April 6-11
Las Vegas, Nevada
more

InGear will be at all of these events and would welcome an opportunity to meet with you for a no-obligation consultation about your marketing plans and how we can help. Click here to book your meeting with InGear now.

AV_Buzz Highlights is the monthly edition of the @AV_Buzz Twitter feed, sponsored by InGear. To learn more about how we're helping our clients stand out from the crowd, please email InGear President, Veronica Esbona, at veronica@ingearpr.com, or call +1 954-392-6990. Visit InGear on the Web at www.ingearpr.com.

Media Relations • Content Marketing • Social Media Strategy • Brand Development

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