Keywords: SEO Every Page
June 17, 2020
By Veronica Esbona, President
Here is the next installment of our SEO quick tips you can implement to start the process of improving your business’ rankings, drive traffic, and increase awareness of your brand and solutions. This isn’t an exhaustive course on SEO, but a primer and navigation tool for you to steer your brand in the right direction.
Think about your whole website like a head of garlic and each page as a clove. Every clove is essential to making up a complete head of the savory vegetable, but you don’t need the entire bulb in a recipe. Just one clove packs punch to tell you just how great it tastes in a dish. Similarly, every page should be a powerful representative of your company, the products you sell, and what your customers are searching for on the internet. If your company manufactures planar magnetic headphones, for example, the phrase “high-end headphones” should appear on every page — even your contacts pages and terms and conditions. One of the biggest mistakes companies often make when they’re creating their webpages is that they only include key phrases a handful of times. That’s a lost opportunity for more eyeballs and potential return. To see how your webpages fare, do a keyword search within your own website on Google.
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