Here is the next installment of our SEO quick tips you can implement to start the process of improving your business’ rankings, drive traffic, and increase awareness of your brand and solutions. This isn’t an exhaustive course on SEO, but a primer and navigation tool for you to steer your brand in the right direction.
Press releases are a simple, fast, and affordable way to drive traffic to your site, but only if they’re written correctly. Just like your website needs to use keywords, so should your press releases. Keywords should be in the headline and the first paragraph. A good example of a strong SEO headline is: Smiths Delivers High-End Audio Entertainment with Luxury Planar Magnetic Headphones at Audio World Expo in Salt Lake City. Compare it to the original, less search appetizing headline: Smiths to Showcase New Planar 6000 Headphones at Audio World Expo in Salt Lake City. Just a few simple tweaks punches up the headline so the reader knows immediately what the product is and why they should care, and it features the keywords and phrases clearly, concisely, to help bump up the news in search results.